What types of content perform best on social media?

With so much content being produced and shared every day, it can be hard to stand out from the crowd. So, what types of content perform best on social media? There is no one-size-fits-all answer to this question, as the best performing content will vary depending on the platform you’re using and your target audience. However, there are some general tips you can follow to ensure your content is more likely to be seen and engaged with by your followers. In this blog post, we will explore some of the different types of content that tend to perform well on social media, as well as some tips for creating and sharing your own content.

Video content

Video content is one of the most engaging types of content you can share on social media. People love watching videos, and they’re more likely to share them with their friends than other types of content.

There are a few things to keep in mind when creating videos for social media. First, make sure your videos are short and to the point. People have short attention spans, and they’re not likely to watch a long video all the way through. Second, make sure your videos are visually appealing. Use high-quality images and footage, and edit your videos so they look professional.

Finally, don’t forget to promote your videos! Share them on your social media channels and in email newsletters, and embed them on your website or blog. The more people who see your videos, the more likely they are to be shared.

Blog posts

There’s no one-size-fits-all answer to this question, as the best type of content for social media depends on your specific goals and audience. However, in general, blog posts tend to perform well on social media platforms like Facebook and Twitter.

This is likely because blog posts are usually fairly short and concise, which makes them easy to read and digest. They also often contain images or videos, which help break up the text and make the content more visually appealing. Plus, since blog posts are typically focused on a single topic, they can be easily shared with others who might be interested in that particular subject.


Infographics are one of the most popular types of content on social media. They are highly shareable, visually appealing, and can communicate complex information in a concise way. When designed well, infographics can be extremely effective at driving engagement and reaching a wide audience.